2025 Shopify Conversion Tracking Guide

Get the step-by-step checklist below the video. The checklist includes code and instructions to quickly set up conversion tracking on Shopify sites.

With this method I avoid adding code to the theme.liquid file in Shopify (so you don't have to worry about another developer wiping your tracking). Instead, tracking code is all contained within Customer Events, which is what Shopify intended for tracking pixels.

Why this approach

• Tracking lives in Customer Events, isolated from theme code.
• Enhanced conversion data (hashed email, phone) flows to Google Ads.
• item_ID hits fire so Google Ads can attribute revenue at the product level.
• Same pixel approach works for Microsoft Ads with a parallel snippet.

What you'll set up

1. A Google Ads Customer Event pixel with conversion and page_view events.
2. Enhanced conversions on the purchase event (hashed PII fields).
3. A Microsoft Ads UET tag pixel running alongside.
4. A test plan: verify each event in Google Ads “recent conversions” and Microsoft Ads “UET tag helper”.