Use this checklist to prepare image and video assets for Meta ads. Provide assets at least 7 days prior to launching new sales promotion campaigns.
Creative Inspiration
View sample ads that convert and Meta’s recommended creative themes:
Creative Asset Checklist
Share a shared online drive folder with the video and image assets below. Ask us for an upload link if you don’t have one.
Videos
Minimum dimensions (larger is fine if ratios match):
- Portrait (9:16): 1440 × 2560 pixels
- Square (1:1): 1440 × 1440
- Portrait (4:5): 1440 × 1800
- (Optional) Landscape (1.91:1): 2750 × 1440
File type: MP4, MOV, or GIF. Settings: H.264, square pixels, fixed frame rate, progressive scan, stereo AAC at 128kbps+.
Safe zones
Don’t place text or important visuals outside the safe zone — doing so limits Reels and Stories placements.
Provide videos without captions and without overlaid text. We add captions on our end.
Themes for effective video ads
- Comparisons: your product vs. competitor products
- Reviews: explain features and benefits
- How-tos: demonstrate product use
- Free resource offers: highlight a lead magnet in exchange for email
Images
Provide at least 3 unique images in each of the three dimensions below (9 images total) for maximum placement coverage:
- Portrait (9:16): 1440 × 2560 pixels
- Square (1:1): 1440 × 1440
- Portrait (4:5): 1440 × 1800
File type: JPG or PNG. Minimum 1440px on either height or width.
Sales Promotion Checklist
For a short-term sales promotion, collect and send:
- Creatives: video and image (all sizes)
- Dates/Times (e.g. 1/1/2025 12:00am to 1/10/2025 11:59pm ET)
- Coupon codes (e.g. SAVE10)
- Specific products/collections
- Landing page URL
- Exclusions (e.g. accessories excluded from sale)