Kingsley North is a leader in the lapidary equipment space among rockhounds and lapidary artists.
Lapidary: the craft of cutting, polishing, and engraving stones
Kingsley North is a leader in the lapidary equipment space among rockhounds and lapidary artists. Kingsley’s line of cabbing machines are designed specially for this niche artisan community. Our challenge was to visually demonstrate the superior utility and features of the Kingsley North Cabber 6 - KNC6 Rev 2 to increase sales.
We enhanced product feed data with relevant search queries, i.e., we added keywords into product feed titles and attributes like product_type, product_category, and more. This allowed more and more search queries to match with data in Kingsley North’s product feeds across Google Search, and to reach people interested in rock polishing and rockhounding on Facebook and Instagram.
Because we generated more ad impressions for Kingsley North’s products, we needed to take that opportunity to pre-sell people who viewed those ads with video.
To make this happen, we worked with Kingsley North’s team who created a collection of video footage for us to edit into ads. Our video editors assembled video footage into feature-focused videos. These videos highlighted the Cabber 6’s trustworthiness and quality by featuring a well-known lapidary artist using the machine. Video viewers also got a chance to preview the quality and appreciated features of the machine.
By optimizing all of Kingsley North’s product data feeds in Google Ads, Facebook, and Instagram, we increased opportunities for their ads to show on relevant searches in search engines, and to appear to interested audiences on social media in video and product-feed ads.
We’ve had a great experience with Austin Becker E-Commerce Marketing. They have managed Google Ads, Google Shopping, and Bing Ads for 2 of our online businesses for over 6 months and we are very impressed so far. Austin is very responsive and quickly understood our businesses and our goals, and built campaigns to meet those goals.
Sam HuebnerParkerbaby.comWe have been advertising on Google since 2012 and as the chart indicates, we typically have a (Summer) seasonal bump in sales. Since hiring Austin and his team in 2020, the spike tells the story. I highly recommend Austin for your next digital advertising project. You can expect exceptional results and a healthy return on your investment!
Rex Bledsoeaquadesign.comI’ve had the pleasure of working with Austin, and I must say, he’s been an absolute legend! His exceptional expertise, combined with his patient and helpful approach, made navigating complex feed setup, optimisation and scripting a breeze. Austin’s attention to detail and thoroughness ensured we covered all bases and his guidance was invaluable.
Rich Fraserboxhill.co.nzWe work closely with our clients to understand their growth plans and growth limits. That allows both your team and ours to aim for ambitious goals that are feasible and within your budget.
