Parker Baby designs and provides exceptional and affordable baby products for the modern parent. Since 2015, they've specialized in diaper backpacks, caddies, bath supplies, and other baby accessories.
Google Ads worked well for Parker Baby. However, customer acquisition opportunities were growing thanks to the brand's success on Amazon and increasing demand for the brand's products. The goal was to scale sales on Google shopping and search ads to take advantage of growing demand for Parker Baby's products — but to do so without scaling customer acquisition costs.
To scale Google Ads, Austin's team re-created Parker Baby's product feed with optimized titles and shipping data to show shoppers the correct product ad with the lowest available shipping price. The team then optimized color, material, size, images and optional data fields in Google Merchant Center. With optimized product data, shopping ads click-through rates and conversion rates increased.
Within the first 3 weeks, return on ad spend (ROAS) increased and ad spend dropped due to cost savings from improved CTR and a planned reduction in branded search spending. Emphasis on non-branded, higher funnel searches increased pay-per-click sales.
We’ve had a great experience with Austin Becker E-Commerce Marketing. They have managed Google Ads, Google Shopping, and Bing Ads for 2 of our online businesses for over 6 months and we are very impressed so far. Austin is very responsive and quickly understood our businesses and our goals, and built campaigns to meet those goals.
Sam HuebnerParkerbaby.comWe have been advertising on Google since 2012 and as the chart indicates, we typically have a (Summer) seasonal bump in sales. Since hiring Austin and his team in 2020, the spike tells the story. I highly recommend Austin for your next digital advertising project. You can expect exceptional results and a healthy return on your investment!
Rex Bledsoeaquadesign.comI’ve had the pleasure of working with Austin, and I must say, he’s been an absolute legend! His exceptional expertise, combined with his patient and helpful approach, made navigating complex feed setup, optimisation and scripting a breeze. Austin’s attention to detail and thoroughness ensured we covered all bases and his guidance was invaluable.
Rich Fraserboxhill.co.nzWe work closely with our clients to understand their growth plans and growth limits. That allows both your team and ours to aim for ambitious goals that are feasible and within your budget.
