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About Us
An e-commerce, growth-focused team, equipped to work with $5M-$50M annual revenue companies. If your product catalog is large, complex or niche, we are the right choice for you.
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Parker Baby designs and provides exceptional and affordable baby products for the modern parent. Since 2015, they've specialized in diaper backpacks, caddies, bath supplies, and other baby accessories.
Google Ads worked well for Parker Baby. However, customer acquisition opportunities were growing thanks to the brand's success on Amazon and increasing demand for the brand's products. The goal was to scale sales on Google shopping and search ads to take advantage of growing demand for Parker Baby's products — but to do so without scaling customer acquisition costs.
To scale Google Ads, Austin's team re-created Parker Baby's product feed with optimized titles and shipping data to show shoppers the correct product ad with the lowest available shipping price. The team then optimized color, material, size, images and optional data fields in Google Merchant Center. With optimized product data, shopping ads click-through rates and conversion rates increased.
Within the first 3 weeks, return on ad spend (ROAS) increased and ad spend dropped due to cost savings from improved CTR and a planned reduction in branded search spending. Emphasis on non-branded, higher funnel searches increased pay-per-click sales.
more revenue from Google Paid/Organic search results
increase in conversion rate
decrease in cost
“Austin is very responsive and quickly understood our businesses and our goals, and built campaigns to meet those goals.”Sam HuebnerCEO, Parker Baby Co.
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