Case Study · TrailHeads

Building on Amazon Sales Success

Established in 2002, TrailHeads specializes in the manufacturing of quality and comfortable accessories for running and outdoor sports enthusiasts. They design and test their products in-house and offer a variety of hats, headbands, gloves and related accessories that can be worn year round.

Woman wearing Trailheads hat

Challenge

TrailHeads wanted to supplement their strong position on Amazon.com with their own, newly improved BigCommerce website. In hopes of recreating their success on Amazon, store owner Ed reached out to Austin.

Solution

Austin enhanced TrailHeads' product feed by segmenting products according to seasonality and styles. Having products categorized neatly in seasonal campaigns allowed TrailHeads and Austin to react quickly to holiday sales trends and new product releases with new bids, ad copy, and promotions.

Client reviews from Google

We’ve had a great experience with Austin Becker E-Commerce Marketing. They have managed Google Ads, Google Shopping, and Bing Ads for 2 of our online businesses for over 6 months and we are very impressed so far. Austin is very responsive and quickly understood our businesses and our goals, and built campaigns to meet those goals.

Sam HuebnerParkerbaby.com

We have been advertising on Google since 2012 and as the chart indicates, we typically have a (Summer) seasonal bump in sales. Since hiring Austin and his team in 2020, the spike tells the story. I highly recommend Austin for your next digital advertising project. You can expect exceptional results and a healthy return on your investment!

Rex Bledsoeaquadesign.com

I’ve had the pleasure of working with Austin, and I must say, he’s been an absolute legend! His exceptional expertise, combined with his patient and helpful approach, made navigating complex feed setup, optimisation and scripting a breeze. Austin’s attention to detail and thoroughness ensured we covered all bases and his guidance was invaluable.

Rich Fraserboxhill.co.nz

What it’s Like to Work With Us

We work closely with our clients to understand their growth plans and growth limits. That allows both your team and ours to aim for ambitious goals that are feasible and within your budget.

Austin Becker and team collaborating on e-commerce marketing strategy

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