Case Study · TrailHeads

Building on Amazon Sales Success

Established in 2002, TrailHeads specializes in the manufacturing of quality and comfortable accessories for running and outdoor sports enthusiasts. They design and test their products in-house and offer a variety of hats, headbands, gloves and related accessories that can be worn year round.

Woman wearing Trailheads hat

Challenge

TrailHeads wanted to supplement their strong position on Amazon.com with their own, newly improved BigCommerce website. In hopes of recreating their success on Amazon, store owner Ed reached out to Austin.

Solution

Austin enhanced TrailHeads' product feed by segmenting products according to seasonality and styles. Having products categorized neatly in seasonal campaigns allowed TrailHeads and Austin to react quickly to holiday sales trends and new product releases with new bids, ad copy, and promotions.

Results

What changed for TrailHeads

172%

year over year increase in revenue

6%

increase in conversion rate during the same time period

“Austin matched our product feed and ad campaigns to our business objectives in a way that allowed us to achieve substantial sales growth with seasonal products and new product launches.”
Ed RafteryFounder & CEO, TrailHeads
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Email

austin@abeckermarketing.com

Address

510 S Main St Suite 120, South Bend, IN 46601