Case Study · Iron Fence Shop

16% Decrease in Google Ad Spend. 221% Increase in Form Leads.

Iron Fence Shop retails handcrafted and custom-designed perimeter fencing crafted in their own facility — including fencing, driveway gates, and finials constructed of iron and aluminum.

Iron Fence Shop homepage

Challenge

Iron Fence Shop's ad accounts performed at a high level already, but business owner Josh wanted a regular watch on ads to ensure the business wasn't overspending or missing opportunities for growth.

Solution

By auditing and improving the conversion tracking of forms on the website, Austin was able to better capture the value of each lead and ultimately lower the cost per lead. Austin's revision of ad copy and extensions increased click-through rates to further increase traffic.

What we did

Iron Fence Shop was able to decrease spend on Google Ads to save money while achieving higher leads volume within three months.

Client reviews from Google

We’ve had a great experience with Austin Becker E-Commerce Marketing. They have managed Google Ads, Google Shopping, and Bing Ads for 2 of our online businesses for over 6 months and we are very impressed so far. Austin is very responsive and quickly understood our businesses and our goals, and built campaigns to meet those goals.

Sam HuebnerParkerbaby.com

We have been advertising on Google since 2012 and as the chart indicates, we typically have a (Summer) seasonal bump in sales. Since hiring Austin and his team in 2020, the spike tells the story. I highly recommend Austin for your next digital advertising project. You can expect exceptional results and a healthy return on your investment!

Rex Bledsoeaquadesign.com

I’ve had the pleasure of working with Austin, and I must say, he’s been an absolute legend! His exceptional expertise, combined with his patient and helpful approach, made navigating complex feed setup, optimisation and scripting a breeze. Austin’s attention to detail and thoroughness ensured we covered all bases and his guidance was invaluable.

Rich Fraserboxhill.co.nz

What it’s Like to Work With Us

We work closely with our clients to understand their growth plans and growth limits. That allows both your team and ours to aim for ambitious goals that are feasible and within your budget.

Austin Becker and team collaborating on e-commerce marketing strategy

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