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Learn & Grow Sales

Learning material for in-house teams, ad agencies and freelance ad managers.

View video guides on our YouTube Channel (PPC for Everyone). Find DIY ways to grow sales with the below articles. Sign up for our newsletter for more strategies and tips to help you grow your sales online.

PPC for Everyone @ppcforeveryone · 35.8K subscribers
AI sales agent for vehicle dealership websites
AI in Advertising

Make Your Dealership’s Website Like ChatGPT

Add an AI sales agent to your RV, car, or truck dealership website to answer shopper questions, capture more leads, and lift conversion rates above the 2% average.

Fix Cart Data Errors in Google Ads
Shopping Ads/Data Feeds

Fix Cart Data Errors in Google Ads

Fix Missing Cart Data errors in Google Ads when GMC item IDs don’t match your Shopify tracking tag. Step-by-step gradual ID swap checklist.

Google Merchant Center SFTP upload guide
Data Feeds

Google Merchant Center SFTP File Upload

Step-by-step SFTP file upload setup for Google and Microsoft Merchant Center. Send intraday product feed updates from DataFeedWatch.

Meta creative assets checklist
Google Ads

Meta Creative Assets Checklist

Video and image dimensions, safe zones, file specs, and sales promotion asset requirements for Facebook and Instagram ads.

2026 Google Merchant Center Full Setup
Data Feeds

2026 Google Merchant Center Full Setup

Full Google Merchant Center setup for Shopify: DataFeedWatch, product IDs, feed submission, troubleshooting, and policy fixes.

Google Vehicle Listing Ads guide
Shopping Ads

Google Vehicle Listing Ads

DIY guide for RV and auto dealerships: set up Vehicle Listing Ads in Merchant Center with feed data, store codes, and troubleshooting.

Sample Shopping ad for Subaru A/C compressor
Data Feeds

Where Product Data Feeds Are Used

How product feed titles and attributes act as keywords for Google Shopping, Meta catalog ads, and more — with an interactive demo.

2025 Shopify Conversion Tracking Guide
Google Ads

2025 Shopify Conversion Tracking Guide

Set up Shopify conversion tracking for Google Ads and Microsoft Ads with enhanced conversions, all inside Shopify’s Customer Events.

How to set budgets for digital advertising
Google Ads

How to Set Marketing Budgets for Paid Ads

Set a paid ads budget using LTV, COGS, and target ROAS. Includes a budget calculator and the “marketing mix” framework.

Customer match list on Google Ads
Google Ads

Customer Match Lists

How to create and use Customer Match lists to target existing and similar customers across YouTube, Display, and Search.

How to edit YouTube ads for success
Google Ads

Edit YouTube Ads for Success

Practical edit guidance for YouTube Bumper, Non-Skippable, and Skippable video ads — lengths, framing, pacing, and CTA placement.

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Austin Becker and team collaborating on e-commerce marketing strategy